Case studies

Don't take our word for it. See the numbers.

See how leading brands leverage GMIMC's marketing expertise and Phoenix Browser's reach to scale faster, acquire quality users and turn engagement into long-term growth.

Premier Bet
Premier Bet · Sports betting

Turning match-day attention into sustained growth

During the 2024 football season, GMIMC Technologies partnered with Premier Bet to convert Africa's football passion into tangible user growth. Our data team identified consistent surges in engagement during overlapping league and UEFA fixtures, yet only a fraction of that demand was being captured under fixed daily budgets.

We restructured campaign pacing around event-driven investment cycles, increasing coverage during high-intent match periods while maintaining cost efficiency on quieter days. Media spend was guided by live audience behaviour rather than static schedules.

The result was a significant lift in traffic and first-time deposits, with cost per click reduced despite increased scale. Premier Bet achieved over twelve times more qualified clicks on peak match days, outperforming category benchmarks and demonstrating the power of data-led timing and budget precision.

12×Qualified clicks on peak match days
Lower CPCCost per click reduced at greater scale
Upstream
Upstream · Subscriptions

Transforming performance data into scalable growth

When Upstream's subscription performance began to plateau, GMIMC Technologies stepped in to uncover growth within the data. Through deep analysis of user behaviour and offer flows, we identified the friction points limiting conversions and optimised the acquisition journey to capture more qualified users.

By refining audience targeting, simplifying the subscription path and reallocating spend toward higher-yield engagement points, we unlocked substantial improvements in performance. Within a single quarter, clicks rose by nearly 500%, new subscriptions grew more than thirteenfold and conversion costs fell even as scale increased.

The outcome was a transformed growth model that turned underperforming data into a repeatable system for sustainable acquisition and long-term user value.

+500%Increase in clicks within one quarter
13×Subscription growth
Clash of Autobots
Clash of Autobots · Mobile gaming

Converting playtime into performance

To increase visibility and retention for Clash of Autobots, GMIMC Technologies designed a dynamic acquisition model that blended immersive creative with performance analytics. By tailoring delivery to player behaviour, we achieved rapid install velocity and lasting engagement.

The campaign delivered over 5,000 daily installs, a 17% conversion rate and double-digit retention, establishing the title among the most resilient performers in its category.

5,000+Daily installs
17%Conversion rate
Betika
Betika · Gaming

Turning awareness into active engagement

As Betika set out to lead Africa's gaming landscape, GMIMC Technologies transformed broad awareness into measurable performance. We built data-led engagement frameworks that tracked intent through every user touchpoint, ensuring sustained reach and reactivation across markets.

Multi-marketSustained reach and reactivation across Africa
Branch
Branch · Fintech

Scaling fintech adoption through precision targeting

When Branch sought to accelerate user growth in competitive fintech markets, GMIMC Technologies used audience intelligence and behavioural data to identify high-conversion clusters across key regions. By refining acquisition targeting and optimising creative delivery, we turned intent into measurable growth.

The result: consistent daily installs exceeding 3,000, a 5% conversion rate and strong first-loan activations that set new efficiency benchmarks for digital finance campaigns.

3,000+Daily installs
5%Conversion rate

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